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Why Adopt Crux at Your Gym?

Crux Turns Setting into an Accessible Community Activity​

Many newer climbers avoid spray walls because they feel confusing, the holds are challenging, and the walls are often steep.

Crux makes setting accessible by allowing climbers to set anywhere in the gym, not just on spray walls. This means:

  • Climbers can set on walls they feel comfortable climbing on.
  • Climbers can create problems appropriate for their level.
A user setting an easy climb on the Crux Climbing App

Crux Is the Most User-Friendly Climbing App​

Crux is rated 4.9 stars on both the iOS App Store and Google Play Store—higher than any other indoor climbing app.

This is because we designed Crux for real climbers. We worked with gym staff, setters, and climbers of all levels to create an app that is:

  • Easy to use
  • Intuitive
  • Fun

Setting a Climb Is as Easy as 1-2-3:​

  1. Take a photo of the wall.
  2. Tap on the holds you want to use.
  3. Save the climb to the gym.
Crux is rated a 4.9 on both the iOS App Store and the Google Play Store

Crux Builds a Tight-Knit Community​

Climbing is a social sport, and Crux is designed to bring climbers together.

With Crux, climbers can:

  • Discover new challenges in a community-set climb directory.
  • Share beta, give feedback, and post comments on each other's climbs.
  • Engage in friendly leaderboards for motivation and competition.

Community = Member Retention​

The Climbing Wall Association cites community as the #1 way to retain members in gyms. From their article "6 Ways to Retain Your Members:

There isn’t just one magic incentive or trick you can use to retain membership. “It has be a core value that is applied across all aspects of the gym’s facilities, operations, services, etc.” says Rich Breuner, Director of Operations at Bend Rock Gym.

The gym’s #1 goal, he says, is to support and facilitate an amazing community experience. “That translates to people wanting to become and stay members,” he explains.

It’s working. BRG has seen member attrition rates drop significantly since 2016, when they began examining programs gym-wide and implementing adjustments with member retention in mind.

Crux helps facilitate an amazing community experience, making climbers more likely to become and stay members.

Climbers leaving comments and helping each other out using the Crux Climbing App

Crux Is the Most Hands-Off Climbing App​

No More Outdated Climbing Apps​

A common complaint from board climbers is that their spray wall app is often out-of-date.

This happens because most apps require gym staff to manually update the wall—a slow and costly process.

How Crux Fixes This:​

  • Climbers take their own photos and scan them instantly.
  • No work is required by gym staff.
  • The app is always up to date with the latest climbs.

This frees up your staff to focus on running your gym, while Crux keeps serving your community.

Crux Offers a Unique Communication Channel​

Crux is the only climbing app that allows gyms to send free-form push notifications directly to climbers.

Use push notifications to:​

  • Announce sales, events, and new sets.
  • Send surveys and ask for feedback.
  • Communicate with your community in a more personal way.

Unlike emails (which go to spam) and social media (which gets lost in the noise), push notifications are a direct and effective way to reach your climbers.

Crux Helps with Operating Competitive Teams​

Coaches often set challenge problems for their team, but keeping track of them can be difficult. Teams typically rely on:

  • Tape
  • Photos with markers
  • Memorization

How Crux Helps Coaches & Teams:​

  • Coaches can set problems in the app.
  • Climbs can be organized into a comp climb list.
  • The list can be shared with the team.
  • Climbers can track their sends and progress with ease.

Crux simplifies team training and challenge assignments, making it easy for coaches and climbers alike.